Planning Today for a Crisis Tomorrow

It’s not IF but WHEN a crisis will happen. Managing that crisis successfully (especially on social media) takes preparation and planning. And let’s be honest: Trying to make a plan in the midst of an emergency isn’t ideal. In this presentation, we’ll talk about ways to set yourself and your communications team up for social media success right now. You’ll walk away with ideas for what to include – or change – in your social media crisis communications plan, ideas for integrating social media into existing trainings, checklists of what to do in the first hours of a crisis, and a cheat-sheet of first-hour social media holding statements.

About the Presenter

Bronlea Mishler, M.Ed., is the government public relations consultant who truly GETS government She brings more than a decade of experience as a government communications director to the consulting world. She is a sought-after crisis communications speaker and trainer. Her real-world experience brings authenticity to facilitated trainings and plan development, and she has a keen eye for detail in the development of crisis communications plans and teams.
Bronlea is a FEMA-certified instructor. She teaches for FEMA’s Emergency Management Institute, for the National Disaster Preparedness Training Center, and for Argonne National Laboratory’s Decision and Infrastructure Sciences division. Bronlea assists with curriculum development and revision for public information, crisis communications, and social media courses.
Bronlea has supported and led public information and crisis communications teams for large-scale emergencies at the state and local level. She began her professional career as a newspaper reporter and copy editor.