Emergency situations trigger media interest. This is your chance to not only provide an update to the media and public but share prevention tips (help others avoid similar situations); raise awareness (inform the public on important issues); and celebrate success stories (shine a light on positive outcomes).Be ready and know what to expect and be empowered to deliver clear and powerful interviews with the media.

What Will the Audience Learn:

Prepare a message – for a news release, news conference or media interview.How to work with the media (because you should).How are the media alike – and different. How the media uses social media – and why you should too.

Course Level: Beginner

About the Presenter

With nearly 30 years of media and communication experience, Megan Mulholland, APR, brings an unparalleled level of knowledge in both the public and private sector.Megan is certified by the State of Wisconsin and by the Federal Emergency Management Agency through the Center for Domestic Preparedness as a Public Information Officer.Because of her passion for the public sector, her experience as a PIO, and her love for training and teaching, Megan launched Compass Communications, a full-service crisis and communication firm focused on media training, crisis communications and social media. She has provided training for healthcare, EMS, fire, police, public health, airports, government, and private businesses.For nearly 17 years, she managed external communications for the healthcare system ThedaCare, including crisis communications, media relations, public relations, social media, internal communications and public affairs. She was the PIO during several crisis, including a mass shooting on a bridge, several multi-vehicle pile ups on the highway, tornados and a nationwide outage of transcription services, to cite only a few examples.For six years, Megan was director of marketing and communications for the Community Foundation for the Fox Valley Region.She was communicator of the year for PRSA-NEW in 2015, the year she was the PIO during a mass shooting in the Fox Cities. Megan is also a former news reporter with experience in newspaper and radio.